Privacy Policy
Effective Date: 2026-04-01
Last Updated: 2026-04-01
Perpetual Systems, Inc. (“Perpetual,” “we,” “us,” or “our”) is committed to protecting the privacy of individuals who visit our website at perpetualsystems.com (the “Website”) and who interact with us. This Privacy Policy describes how we collect, use, disclose, and protect your personal information.
By using the Website, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
Information You Provide to Us
We collect information you voluntarily provide when you interact with us, including:
- Demo Requests: When you request a product demonstration, we collect your name, email address, company name, and job title.
- Contact Forms: When you contact us through our Website, we collect your name, email address, and any information you include in your message.
- Newsletter and Updates: When you subscribe to our communications, we collect your email address.
- Events and Webinars: When you register for events, we collect your name, email address, and company information.
Information We Collect Automatically
When you visit our Website, we automatically collect certain information, including:
- Log Data: Your IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, and date/time of visits.
- Device Information: Information about the device you use to access the Website, including device type, screen resolution, and unique device identifiers.
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activity. See Section 7 (Cookies) below.
Information from Third Parties
We may receive information about you from third-party sources, including:
- Business Contact Data Providers: We may obtain business contact information (such as name, job title, company name, and business email address) from third-party data providers for our sales and marketing activities.
- Analytics Providers: We receive aggregated analytics data from services such as Google Analytics.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and maintain the Website — ensuring functionality and security
- To communicate with you — responding to inquiries, sending product information, and providing customer support
- To send marketing communications — sharing product updates, company news, industry insights, event invitations, and promotional materials (you can opt out at any time)
- To improve our Website — analyzing usage patterns to enhance user experience
- To protect our rights — detecting, preventing, and addressing fraud, security issues, and technical problems
- To comply with legal obligations — responding to legal requests and preventing harm
3. Legal Basis for Processing (EEA/UK)
If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data based on the following legal grounds:
- Consent: Where you have given us clear consent to process your personal data for a specific purpose (e.g., subscribing to our newsletter).
- Legitimate Interest: Where processing is necessary for our legitimate business interests, such as sending relevant B2B marketing communications to business professionals about products and services relevant to their professional role. We balance our interests against your rights and do not process personal data where our interests are overridden by your data protection rights.
- Legal Obligation: Where processing is necessary to comply with a legal obligation.
- Contract: Where processing is necessary for the performance of a contract with you.
4. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: We share information with third-party service providers who perform services on our behalf, such as email delivery, website analytics, customer relationship management, and hosting. These providers are contractually obligated to use your information only for the purposes of providing services to us.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: If Perpetual is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice if your information becomes subject to a different privacy policy.
- With Your Consent: We may share your information for other purposes with your explicit consent.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements.
When we no longer need your personal information, we will securely delete or anonymize it.
6. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data, subject to certain exceptions.
- Right to Restrict Processing: Request that we limit the processing of your personal data.
- Right to Data Portability: Request transfer of your personal data to another organization.
- Right to Object: Object to the processing of your personal data, including for direct marketing purposes.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time.
To exercise any of these rights, contact us at privacy@perpetualsystems.com. We will respond to your request within 30 days.
Opt-Out of Marketing Communications: You may opt out of receiving marketing emails from us at any time by clicking the “unsubscribe” link in any marketing email or by contacting us at privacy@perpetualsystems.com. Please note that even after opting out, you may still receive transactional or relationship messages from us.
7. Cookies and Tracking Technologies
We use the following types of cookies:
- Essential Cookies: Necessary for the Website to function properly. These cannot be disabled.
- Analytics Cookies: Help us understand how visitors interact with the Website by collecting and reporting information anonymously. We use Google Analytics for this purpose. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.
- Marketing Cookies: Used to track visitors across websites to display relevant advertisements. You can manage your cookie preferences through your browser settings.
For more information about cookies and how to manage them, visit aboutcookies.org.
8. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
9. International Data Transfers
Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy.
10. Children’s Privacy
Our Website is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information.
11. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how we use it, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information.
To exercise your California privacy rights, contact us at privacy@perpetualsystems.com.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. We encourage you to review this Privacy Policy periodically.
13. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Perpetual Systems
13359 N Highway 183 Suite 406-1348
Austin, TX 78750
Email: privacy@perpetualsystems.com
For data protection inquiries from the EEA/UK, you may also contact our data protection point of contact at privacy@perpetualsystems.com.
If you are not satisfied with our response to your privacy concern, you have the right to lodge a complaint with your local data protection authority.